# SwingCircles Company Fact Sheet

## At a glance

**Company:** SwingCircles
**Website:** https://swingcircles.com
**Editorial site:** https://circles.london
**Based in:** United Kingdom
**Sector:** Online communities, social connection and adult lifestyle
**Audience:** Verified adults aged 18 and over
**Development stage:** Private testing and pre-launch development
**Planned public launch:** June 2027
**Tagline:** Private. Verified. Chaos-Free.

## About SwingCircles

SwingCircles is a UK-based private membership community created for adults interested in the swinging and alternative lifestyle scene.

The platform is being built to offer a safer, calmer and more trustworthy way for individuals, couples and partners to connect, communicate, discover events and become part of the wider community.

Unlike traditional dating platforms, SwingCircles is designed specifically around lifestyle members and the ways in which they meet. Its focus is not endless swiping or collecting matches, but creating genuine connections between verified adults.

## Our mission

SwingCircles aims to make the online lifestyle community safer, more welcoming and considerably less chaotic.

The platform has been developed around three core principles: privacy, verification and member control. Members should be able to decide what they share, who can contact them and how they participate in the community.

## Who the platform is for

SwingCircles welcomes adults from across the lifestyle community, including:

* Women and men
* Non-binary and gender-diverse people
* Trans members and people who identify using TV, TS or TG terminology
* Singles, couples and partners of all gender combinations
* People of all sexual orientations
* Lifestyle clubs, venues and event organisers

SwingCircles is committed to creating an inclusive community in which members can describe their gender, sexuality, relationships and interests in the language that feels right for them.

All members must be aged 18 or over. Identity and age verification form an important part of the joining process.

## Key features

SwingCircles is being developed as a complete lifestyle community rather than a conventional dating website. Features include:

* Verified member profiles
* Private connections and messaging
* Member-controlled privacy settings
* Group social events
* Lifestyle club and venue listings
* Local member discovery
* An “Open Tonight” option for members interested in meeting nearby
* Live community chat rooms
* Reporting, blocking and moderation tools
* Editorial content, advice and community stories
* Dedicated spaces for different identities, relationships and interests

Features remain subject to testing and may change as the platform develops.

## Safety and verification

Safety has been considered from the beginning of the project rather than added as an afterthought.

SwingCircles uses specialist identity and age-verification services as part of its membership process. The platform is also being developed with tools for content moderation, member reporting, blocking, appeals and audit records.

Its Trust Centre brings together information about privacy, moderation, complaints, accessibility, age verification, responsible disclosure and member conduct.

## Privacy by design

SwingCircles is intended to give members meaningful control over their visibility and personal information.

Profiles and member content are protected from public browsing, while privacy controls are designed to discourage search-engine indexing and unwanted discovery outside the community.

The platform also uses secure external media storage and restricted access controls for member photographs and other private content.

## Circes Guides

Circles Guides is the editorial companion to SwingCircles.

It publishes approachable and inclusive articles about relationships, lifestyle culture, safety, personal experiences and the realities of navigating the scene.

Its purpose is to inform and entertain without becoming clinical, judgemental or unnecessarily explicit.

## Our approach

SwingCircles is independent, member-led and being developed in response to the frustrations commonly experienced on existing lifestyle platforms.

The project places particular emphasis on:

* Authentic profiles
* Respectful communication
* Inclusive membership
* Clear community standards
* Practical safety measures
* Member feedback
* Thoughtful, human-centred design

The result is intended to feel less like a casual dating site and more like an actual community, specifically for people in this lifestyle.

## Current status

SwingCircles is currently undergoing private testing and phased development ahead of its planned public launch.

Early members are helping to test profiles, connections, messaging, privacy controls, events and community features. Their feedback is being used to shape the platform before it opens more widely.

## Founder

SwingCircles was created by Samantha Dee, a UK-based senior software testing specialist with extensive experience in quality assurance, systems testing and digital delivery.

Her professional background has strongly influenced the platform’s development, particularly its emphasis on testing, privacy, traceability, accessibility and building trust into the service from the outset.

## Press enquiries

**Email:** press@swingcircles.com